As brand managers develop new ways to increase sales and gain market share in the tough economic market, they are turning to large format digital printing to create impact and deliver timely, targeted campaigns.

With this in mind, HP has strengthened its Iberian team in order to meet PSPs' requirements for printers that deliver the innovative applications demanded by their customers. New HP printers, such as those using HP Latex Inks or the HP Scitex FB7500, which targets traditional screen-printing applications, are helping both PSPs and their customers develop new business opportunities.

The new sign and display team comprises:

Cristobal Macedo, who joins as HP Scitex regional manager for Iberia, as well as Encarna Luque, who will supply PSPs with all their after sales support. Victor Ortiz  Rafael Godino, Esteban Mogas and Carlos Coelho (Portugal) continue in a sales capacity with Eduard Simo as channel manager, while Luis Christophe continues in his marketing role. Additionally, four new field engineers under the guidance of Mariano Monjas have joined the team in order to provide an on-demand service to PSPs. They are; Cristobal Aragon Francisco Lopez, Andrea Benvenuto and Frank Maus (Portugal) and will offer PSPs a faster and more efficient service in SPain and Portugal.