SGIA released the 2010 Market Trends Survey Report for the specialty imaging community, offering valuable information about markets served, business concerns and steps made by companies to increase their competitive advantage.

"The survey shows strong evidence that specialty imagers - garment decorators and graphics producers alike - are exploring new markets and opportunities as a way to bolster their businesses," said Dan Marx, SGIA's Vice President of Markets and Technologies. "Further, the survey shows how specialty imaging companies are using sales, management and production initiatives to strengthen their competitive advantage."

The full report, available to all SGIA members and survey participants, includes data such as:

• Technology distribution
• Primary markets served
• Top methods to attract new customers
• Sales and promotion expenditures

According to the US report, about 71 percent of imagers agree that referrals are a very effective way to attract new customers, while only about 3 percent rely on online directory listings for new business. To increase their competitive advantage in production, 37.6 percent of all imagers are adding finishing capabilities to their businesses - up from 29.1 percent in 2009.

The survey also concludes that retail (direct and indirect through ad agencies) continues to be the leading market for graphic imagers (75.7 percent). For garment decorators, educational institutions (77 percent) and corporate branding (72 percent) are among the primary markets served.