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DigitalPlus-AGFA-M3200i

Leeds based Digital Plus is the first company in the UK to install Agfa's new super wide, super fast Anapurna M3200i RTR with Asanti workflow.

The directors of this inspirational graphic display company flew to FESPA Munich earlier this year to pick up another award to add to its trophy cabinet and to look at upgrading its existing two roll-to-roll printers. Whilst exploring the exhibition floor, by chance they saw the new Anapurna M3200i on the Agfa stand and were immediately impressed with the quality and speed of the machine.

"To be honest, we hadn't realised how far Agfa had come in display graphics. The other machines we looked at were either too expensive, too slow or the quality was not to the standard we required. The Anapurna M3200i is also very competitively priced to enable us to achieve a good return on our investment," explained Chris Stringwell, director, Digital Plus.

Digital Plus was founded in 1999 and a couple of years ago invested in its own modern premises in Leeds. The company has some twenty staff and provides a complete imaging and nationwide survey and installation service. It undertakes an extensive assortment of indoor and outdoor display assignments for a varied client base that includes many household brand names in the beauty and fashion markets as well as building societies, utility companies, property developers, shopping centres, travel companies, museums and local authorities.

"With the Anapurna M3200i we took up the dual roll option, which enables us to print two 1.5m rolls simultaneously. We also considered going down the latex route but the productivity cannot match UV. The image quality of the printer is fantastic and very durable despite a very thin layer of ink. In fact, Agfa inks are the best we have used. You can crunch up a sheet of printed material and there's no sign of the ink cracking or flaking. Over the coming months we are also very keen to maximize the potential of Agfa's Asanti workflow," explained Owen Russell, director, Digital Plus.

Both the directors of the company spent many years working in photographic labs, so colour reproduction is second nature to them. With this kind of expertise Digital Plus has built a reputation for quality and service, which is endorsed by many of its customers. This is clearly a company with a focus on building for the future and Agfa plans to be a major partner in its success.