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HP Latex range starts at £299 a month for an HP Latex 315 and climbs to £679 a month for an HP Latex 570.

Market-leading printer resellers Perfect Colours is set to offer clients an alternative to buying or leasing their print equipment with a straightforward rental initiative.

The difference between the new rental package and the company’s traditional leasing offer is that customers can simply rent a new printer for a fixed monthly fee without the option to buy the equipment at the end of the three-year agreement.

Perfect Colours’ Sales Director Jon Telling explains the advantages: “This new rental agreement means that clients are able to take on the technology they want rather than the technology they can afford, without feeling tied into a long-term commitment that might turn into a purchase. The package also includes a warranty that runs for the three-year term of the agreement – and then when the time is up, they can hand the printer back to us and rent a newer model.”

One particularly appealing aspect of renting is that customers know exactly how much they’re printing technology is going to cost them on a month-by-month basis. Perfect Colours has set its rental rates competitively, making this an option that will work out cheaper than most printers’ current solution.

For example, prices start from £39 a month to rent an HP DesignJet T520 24in and rise up to £315 a month for an HP DesignJet Z6800, while the HP Latex range starts at £299 a month for an HP Latex 315 and climbs to £679 a month for an HP Latex 570.

“It’s a solution that allows participants access to better technology with less of a commitment,” says Jon Telling, “so we feel it’s exactly right for the market at this time.”