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Giles Bristow, digital support manager at the Antalis Academy.

Antalis Academy is preparing to hold its very first webinar designed to provide printing companies with fresh insight into how to boost their business in 2018 and beyond.

The new seminar, entitled ‘Three Practical Strategies To Increase Your Print Sales This Year’, will take place on Friday 2nd March between 2.30pm and 3.30pm, and is free to join.

As the name might suggest, over the course of the session delegates will get to learn about three proven strategies to help them create more business, increase profit margins and improve relationships with existing clients and new prospects.

Not to be missed, the session will be run by keynote speaker Matthew Parker, the Champion of Print at Profitable Print Relationships; a market-leading training consultancy that shows print companies the buyer’s view. Prior to setting up Profitable Print Relationships, Matthew headed up print purchasing at Future Publishing, one of the UK’s leading consumer magazine publishers, and was a print specialist at various companies.

Talking of the upcoming webinar, Matthew said: “It is becoming harder and harder to reach prospects, let alone convert them to profitable customers. According to some studies, print companies should be prepared to lose between 15-20% of their clients every year. This webinar is designed to help printing companies connect better with current customers and new prospects. It is also designed to help improve profit margins.

“The webinar will contain practical, actionable advice on how printing companies can improve their engagement with today’s buyers.”

Giles Bristow, digital support manager at the Antalis Academy, adds: “Aligned to our recent Antalis Academy rebrand, our remit is to provide customers with more than just training and support in relation to products, techniques and solutions – but also wider business skills.

“With this in mind, we have joined forces with Matthew, a leading industry authority when it comes to enhancing customer relationships and driving sales, in order to help our customers to boost their business margins.

“Best of all, not only can customers join the webinar online from the comfort of their own office or home, but Matthew’s proven strategies are very innovative, if not a little unusual, so they will find it unlikely that their competitors will be using them.