22 beaten-up old hot rods/stock cars were wrapped in Avery Graphics® self-adhesive vinyls for the making of a television commercial for the launch of the new Audi R8 Spyder.
The concept and storyline involves a theme of ‘Beauty and the Beast’, depicting the new Audi as the beauty surrounded by ‘beasts’ in the shape of some of the most beaten-up old hot rods/stock cars in the world.
Each car unique
The 22 cars were sourced from the US and UK for the shoot. Says Justin Murray, from UK-based car wrap specialists Pyramid Visuals, who wrapped the cars: ‘We used Avery MPI 1005 Easy Apply on three of the American hot rods as the bodywork had been autographed by famous drivers, and that was the only material we were confident would not leave any adhesive residue – and we couldn’t risk damaging the priceless autographs!’
The Avery Graphics films were digitally printed on HP9000 solvent printers to give each car a unique and striking design. As well as Avery MPI 1005 Easy Apply, other materials used for the project were Avery 700 and 800 series and Avery MPI 2000 films.
The ‘Beauty and the Beast’ story involves all the noise and attitude of hot rods -- each of which carried its own distinctive design, such as a skull and crossbones, or a mouth with big, sharp-looking teeth, driving furiously around and missing each other by inches. The Audi R8 Spyder glides through the carnage and escapes unscathed, looking like the perfect hero. http://www.youtube.com/watch?v=Ctt70KFWE1g.