Share this story...

Hollywood Lovell

A 1,000-strong fleet of vans used by workers carrying out essential repairs and maintenance to homes across the UK has been given a brand-new look - with a little help from a major West Midlands signs company.

Lovell Respond - the response and planned maintenance business of national affordable housing specialist Lovell - commissioned Birmingham-based Hollywood Monster to re-brand 1,000 vans at key depots in Wales, Scotland, and throughout England. 

The vans, property of Connaught Partnerships when it went into administration in September, were transferred to Lovell as a part of the company’s acquisition of an interest in the majority of Connaught Partnerships’ contracts and related assets.

The Connaught branding has now been removed and replaced with Lovell and Lovell Respond branding – a major exercise for Hollywood Monster’s team. The company committed 10 fitters to work on the contract for two months, completing around 100 vehicles per week.

Hollywood Monster managing director Tim Andrews said:  “This was the biggest contract of its type for us and I am pleased that we have been able to efficiently deliver the support Lovell Respond needed to ensure that essential maintenance work has been able to continue without interruption.

“It has been a massive challenge to rebrand 1,000 vehicles in a relatively short space of time at locations as far afield as Scotland, Wales, Plymouth and Norwich. As each of the new Lovell contracts began, we had to react immediately. The project has involved mass planning for the company and all departments have been pulling together to ensure the job is perfect.  Our client has been impressed with our communication and fast turnaround and we are determined to ensure this high level of service continues.”

The venture also includes a re-brand of numerous office buildings in the form of exterior branding signage and interior reception signage.

Lovell managing director Stewart Davenport said: “Keeping the workforce on the road and able to deliver vital maintenance services for our customers has been our priority. The support we received from Hollywood Monster has been superb and we are delighted with the new-look fleet.” Lovell has its national head office in Tamworth, Staffordshire, while the company’s Midlands regional office is in Birmingham.

As the largest graphics solutions business in the West Midlands region, Hollywood Monster’s skilled craftsmen provide clients all over the UK with a range of graphics and digitally printed products – from an A4 sign board to the largest building wrap or structure. We are experts in consultancy, project management and planning, offering a bespoke service from supply only to a fully experienced, safe and insured installation service.

Hollywood Monster services a variety of industries across the UK including:  industrial, commercial and residential construction & development; retail; professional services; exhibition; event and stadium; museum & theatrical. Hollywood Monster was created in August 2009 with the coming together of sister companies Hollywood Signs and Monster Digital. Employing in excess of 55 people, the 30,000 sq ft premises is situated in the centre of the UK, providing an excellent distribution centre to the rest of the UK, complemented by sales offices in Birmingham and London.

Photo caption: Tim Andrews, managing director of Hollywood Monster, and Stewart Davenport (in mirror), managing director of Lovell, display the newly rebranded maintenance vans.