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Baf Graphics Selfridges

Selfridges Ltd, the London department store, has called on BAF Graphics’ technical expertise to effectively depict its “Big British Bang” campaign in honour of the Queen’s Diamond Jubilee.

Starting in May and continuing throughout the summer, Selfridges will be hosting a creative homage to the Queen’s Diamond Jubilee and this iconic moment for Britain through its Big British Bang concept led campaign, which involves a wide range of events. Together with initiatives such as The Big British Shop, which will be offering exclusives from some of Britain’s top brands, and the British style-focused Britannica exhibition, Selfridges wanted its world-famous windows to be appropriately dressed as the first point where visitors would begin their quirky Diamond Jubilee experience.

Selfridges aim was to create outstanding visual graphics with impressive quality and creativity and to achieve this, the iconic department store appealed once again to its trusted display graphic partner BAF Graphics. The experienced team at BAF was challenged with delivering photographic quality prints produced on high performance substrates to effectively convey the theme of Selfridges’ witty campaign. Each window portrays a typically British scene, but re-invented with an amusing twist. From a re-imagined changing-of-the-guards to a big builder’s tea party, Selfridges Diamond Jubilee windows are an entertaining celebration of Great Britain.

BAF Graphics has built anticipation with huge printed teaser window wraps produced on blockout vinyl which revealed stunning 3D graphics in the displays behind, complemented by multiple in-store graphic promotions. The project involved the use of its Oce’ Arizona equipment to print directly onto MDF and foamboard, on large-scale cut-outs. Digital technology was combined with hand painting in the raw edges to achieve 3D effects.

“'BAF Graphics helped us to make the Big British Bang windows one of the most popular schemes we've ever done. The installation went really smoothly and we are delighted with the quality of the prints,” comments Abi Shapiro, Production Manager at Selfridges Ltd.