Earlier this year, inspirational Headmaster Alec Cottrill of Smithills School sought the services of strategic marketing agency nxo which resulted in a campaign to promote positivity and confidence in his school. To create the greatest impact, the Headmaster chose to keep the whole project under wraps until its launch during the May Bank Holiday.
The project involved designing and producing exterior and interior banners with inspirational messages alongside brochures and a DVD outlining the school’s achievements and aspirations.
Paul Turner Displays, working closely with design agency Wash Design, produced mesh and PVC banners for the exterior of the building as well as for key areas within the school. The installation was interesting, as some of the very tricky locations on exterior stairwells had to be fitted using a 16 metre cherry picker! Also, the school did not want any holes in their walls so all the interior banners were applied using a variety of hidden fixings.
The banners were all scheduled to be hung on specific days over the Bank Holiday weekend, and a programme of events was then organised for when the pupils and staff returned after the break. The initial plan was for a two day installation but by doubling the fitting workforce and stretching the working day to late evening all the banners were fitted in one day, much to the caretakers delight as he could then go on his holidays a day early!
Following this - to further increase the profile and image of the school - they expanded their “Positivity” campaign by negotiating the use of an empty shop in the Bolton Shopping Centre for two weeks, free of charge. Paul was responsible for the production and installation of hanging banners and vinyl graphics displaying Smithills School’s achievements to be viewed by the public in Bolton.
Lynsey Thompson from Wash Design commented, “The school was delighted with the production of the banners and how smoothly the installation went, as well as the commitment Paul Turner Displays demonstrated in ensuring the banners were put up so quickly. Also, the feedback from pupils, parents and staff has been very positive and the campaign is proving a real success.”
For more information visit www.paulturnerdisplays.co.uk