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Hollywood Monster Taylor Swift

Hollywood Monster rolled out the red carpet for Taylor Swift when she switched on the Christmas lights at London's Westfield White City retail venue.  The Birmingham-based graphic experts provided the stage graphics for the country singer-songwriter when she flicked on the festive switch.

The American pop star also treated the crowd to a special live performance from her fourth studio album ‘Red’.  The stage dressings – produced by the team at Hollywood Monster’s Tyseley headquarters – provided an impressive backdrop for the 22-year-old pop star’s energetic performance of her hit single, ‘We Are Never Ever Getting Back Together’.

Tim Andrews, managing director of Hollywood Monster, comments, “We feel very proud to have worked alongside Westfield on the switch on of the Christmas lights which is always a major event, but even bigger when you’ve got an international star performing.  This was the latest in a series of recent high-profile projects, including the creation and installation of Europe’s largest ever banners in Westfield Stratford City and the London Olympic Park."