PxartPrinting has ordered three new HP Latex 300 printers off-stand on the first day of FESPA 2013.
On the triple puchase,PixartPrinting's Alessandro Tenderini says, “One of the true innovations of the London exhibition, the world premiered HP Latex 3000 is the solution that we have been searching for a long time.”
PixartPrinting was particularly impressed with new stabilised inks which provide a constant image quality at high speed, the wide versatility of printable media – even heat sensitive media - and the industrial productivity that the solution offers.
Strong partnerships with technology producers are an asset in the Italian web-to-print strategy. Tendorini explains, “HP has been our partner for a long time. The Indigo department is the digital core of our small format supply. Latex technology is an ally for vinyl and wide format paper. But our productivity needs require industrial systems, and a while ago we started a constructive cooperation with HP R&D department to express these needs and give our contribution for the finalisation of better performing solutions.”
[photo shows PixartPrinting's Alessandro Tenderini alongside HP's Latex team]