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CMYUK Morris

Specialist wide format print and consumables provider CMYUK and client Hollywood Monster recently teamed up to create a massive promotional graphic to help national commercial property developer Morris & Company launch the latest phase of its Vanguard trade park site in Shrewsbury.

Robin East, CMYUK Director explained: “Morris & Company approached us to ask the best way of creating a stunning temporary graphic to cover the outside of their new units. We introduced them to our customer Hollywood Monster, as we knew they had the skills and the kit to deliver a display that reflected the high end specification of the commercial units on offer.”

Hollywood Monster printed the 5m x 17m graphic with their VUTEk GS3250 printer using CMYUK’s UTACK Multi-surface repositionable and removable textile material, on 25m x 1220mm wide strips that were then mounted directly onto the building’s cladding.

Simon McKenzie of Hollywood Monster said: “We knew that as a temporary graphic the installation needed to be removable without causing any damage, which made the UTACK media the perfect answer. The adhesive is strong enough for even an outside installation like this one, but when removed it leaves the surface intact with no residue.”

Kate Watkins from Morris & Company said: “Vanguard trade park in Shrewsbury is one of our most successful developments in the Midlands, attracting respected national brands and business start-ups. Our campaign had to support this established brand profile as well as promote the commercial messages of the new phase of trade counter units as being versatile and flexible spaces combined with contemporary and quality design.

“We wanted to step change the traditional For Sale property boards and bring high impact visuals with edgy design to the development. The hoardings had to communicate the core values and USPs, as well as be visible from the main thoroughfare. This campaign needed the wow factor!

“The solution advised by CMYUK to work with Hollywood Monster was certainly the right option for us. The level of service, speed and accuracy to which they delivered the end product was nothing short of exemplary. The boards offer complete visual impact and the quality of the print gives clarity and vibrancy to the designs.”

Robin added: “It’s our aim at CMYUK to look for complete solutions for our customers, and the graphics produced by Hollywood Monster really were the business – not just raising awareness of the units’ availability but showing how easy it is to make stunning temporary graphics that have a real impact.”