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Hollywood Monster HSBC LFR

As HSBC’s relocation to the UK’s second city is underway, leading graphics and signage company, Hollywood Monster, has manufactured and installed giant hoardings to keep the building works under wraps. Hollywood Monster provided technical and creative expertise for over 150 metres of hoardings and large steel supported signs since work began at 2 Arena Central, the new base of the HSBC UK headquarters.

Hollywood Monster’s relationship with HSBC only began in September, starting with the signage experts erecting 38 metres of hoarding for the frontage of the building site. The company manufactured and installed aluminium composite hoarding, which was made on its state-of-the-art flatbed digital printer.

Commenting on the first project, Andy McKenzie, client director, said Hollywood Monster’s reputation for turning around complex projects to tight deadlines meant it was perfectly placed to complete the work in just a matter of days. He said, “Our team had the technical ability and expertise to make sure HSBC received its giant hoarding exactly when it needed it. The deadline was very short but thanks to our investment in top-of-the-range equipment and a talented team of experts, we were able to meet it in time. Not only was it the first project we have completed for HSBC, it’s very satisfying to be involved with yet another high-profile scheme in our home city.”

Since this initial installation, Hollywood Monster has continued to work at the Arena Central site, having been commissioned by Miller Developments to install a further 127 metres of hoarding. The graphics and signage giants have routinely replaced various hoarding panels as the demolition has progressed in order to ensure that the key messaging has remained current.

As part of the relocation, HSBC has moved about 1,000 roles from London to Birmingham and plans to move 2,500 employees into 2 Arena Central in early 2018. The ring-fenced bank HQ is just one building in a wider £400 million scheme at the city centre development, which has planning permission for 2.3 million sq ft of mixed-use space at the nine-acre site. It will comprise 1.2 million sq ft of retail and leisure outlets, 860,000 sq ft of grade-A office accommodation, more than 200,000 sq ft of residential units, and spaces for 2,500 cars.

For more information on Hollywood Monster, please visit www.hollywoodmonster.co.uk.