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The Great Eastern includes four high impact Giant Poster sites including Arnold House, a new addition to the blowUP media portfolio, and will allow advertisers to target the area’s creative, tech and fintech audience at work and play.

blowUP media UK is launching a new package of key sites in the heart of London’s Tech City and vibrant Shoreditch area - The Great Eastern.

Named after the highway that runs through the area, The Great Eastern includes four high impact Giant Poster sites including Arnold House, a new addition to the blowUP media portfolio, and will allow advertisers to target the area’s creative, tech and fintech audience at work and play.

blowUP media sales director Simon Russell says: “The Great Eastern is a great addition to our expanding network of sites from Dalston to the north of Tech City down to London’s media hub of London Bridge and the South Bank.

“This makes it possible for advertisers to target a traditionally hard to reach audience with high impact, cost effective campaigns. The Great Eastern is unique in London and will allow advertisers to dominate the space in an entirely new way.”