Time Art Gallery’s Art on the Street team have been on their annual tour of the UK’s Summer festivals, including Glastonbury, T in the Park, Latitude, Womad, Bestival, Strawberry Fields, V, Reading and Leeds, where they promote and sell signed, collectable Limited Edition prints and original works of art.
Representing the works of a number of independent London-based artists such as Dan Avenell, Lewis Campbell, Steve Moss and Maria Luisa Azzini, Time Art Gallery produces the high-quality artworks using Epson large-format inkjet printers.
Time Art Gallery is an artist-run Fine Art publisher established over seven years ago by photographer Yannick Yanoff and artist Michael Kozlov. Originally set up to sell artworks from an outlet in London’s Camden Lock Market, the company expanded and opened further outlets in Greenwich Market and Portobello Road Market – all of which are still in operation. It also launched its first edition website www.timeart.co.uk which offers quality signed Limited Edition prints and original works of art to order online.
Recognising the consumer demand for high quality prints and artworks, Yannick and Michael opened, and continue to run, successful stores within four UK shopping centres: Bluewater, Kent; Bullring, Birmingham; Meadowhall, Sheffield; and Touchwood, Solihull.
The company currently owns six Epson printers: three 44-inch Stylus Pro 9800 models and three 24-inch Stylus Pro 7890s, all supplied by Epson distributor Colourbyte. Each of the four shopping centre stores has its own dedicated Epson printer which not only allows them to replenish stock levels but also enables them to print on-demand from their artwork collections in-store. They also offer a bespoke canvas print service so that customers can bring in their own digital images to be printed. The remaining two Epson printers are based at the company’s office in London and are used on a daily basis to produce canvasses and Limited Edition prints.
The artworks are printed onto a range of media including semi-matte proofing paper, glossy photo paper, and a range of synthetic canvasses which are hand stretched onto 4cm deep wooden frames and secured with transparent varnish. As artists Yannick and Michael are always pushing the boundaries and will often experiment with different media and finishes before placing the finished artworks in their stores or online.
The very first picture Yannick sold was printed on an Epson printer and he’s been using them ever since. “Our aim is to produce high-quality professional photographs and fine art prints with high colour accuracy,” says Yannick. “We use Epson printers because we know we can rely on them to create true-to-original prints that our artists and customers will be happy with. Epson has the best reputation for quality and reliability and the printers are very easy to install and use.”
With print speeds up to 40 sqm per hour the Stylus Pro range of printers offer an ideal combination of accurate colour reproduction with unbeatable productivity and have been designed to help professional photographers and the fine art market create true-to-life prints at high speed.
Using Epson’s 8-colour UltraChrome K3 with Vivid Magenta inkset in combination with the TFP print head for enhanced dot quality and crisp, clear images, the printers offer lab-quality prints. They achieve one of the highest colour gamuts on the market with consistently smooth gradations and also offer a superior range of natural looking grey tones. Three densities of black, comprising a standard photo or matte black (selected automatically depending on the media) plus a light black and light light black, create neutral black and white prints with no colour cast and perfect tonal range.
The company has recently invested in another Epson Stylus Pro 7890, to be installed in the Arndale Centre, Manchester, and plans to invest in three more Epson printers before the end of the year, as well as working on a project to bring Time Art Gallery to Westfield Stratford in London. Yannick has his artistic eye fixed firmly on the future: “I strongly believe that being visible on the high street and offering customers high-end quality printed products is the key to Time Art Gallery’s success. With Epson technology we are confident that we can continue to offer the highest quality artworks as well as introducing new products to our portfolio.”
Nick White, business manager, ProGraphics, at Epson UK says: "Time Art Gallery has tapped into a consumer market which wants quality artwork at affordable prices and the Epson Stylus Pro range of printers fits the bill perfectly. We look forward to working closely with Yannick and the team on their future projects."
[Picture shows Time Art Gallery’s Art on the Street stand at Glastonbury]