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Avery Dennison Graphics and Reflective Solutions Europe has appointed Jimmy Nicholls as Direct Sales Manager for its Avery Graphics-brand product range in the UK and Ireland. Based in the UK, he reports directly to Peter Koomen, General Sales Manager Europe, Direct Channel, at divisional headquarters in Hazerswoude, The Netherlands.

Peter Koomen comments, "Jimmy is a highly-experienced sales professional who has built an enormous knowledge bank working with other international companies in the self-adhesive graphics sphere.   He has a great track record, and we are pleased to welcome him to our team."

Jimmy is married with two daughters, and lives in Suffolk.