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Avery Dennison  has appointed Gernot Ritzdorf as vice president, sales, Materials Group Europe, responsible for driving growth in the group and for enhancing customer focus and customer service still further.

Ritzdorf has nine years experience with Avery Dennison and has held several positions since joining in 2005, primarily in marketing, sales and business development.

“This appointment demonstrates Avery Dennison’s continued commitment to our customers,” comments Angelo Depietri, vice president, general manager, Materials Group Europe.  “Gernot has demonstrated an ongoing focus on customer service and responsiveness in previous commercial roles and will continue to do so in his new role. To continue to grow in the marketplace, we must provide the highest service levels in the market, build close relationships with our customers and deliver operational excellence on the ground, across the whole of Europe.”

Ritzdorf succeeds Jeroen Diderich, who assumes the position of vice president, marketing for Avery Dennison Materials Group.