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Simon Russell blowUPmedia LFR

Premium large format out of home company blowUP media UK has promoted Head of Sales Simon Russell, to the post of Sales Director.

Katrin Robertson, CEO of blowUP media, comments: “This appointment is a natural progression. Simon has done a great job in strengthening and broadening our offering to advertisers in an extremely competitive marketplace and making sure we speak the language of the agencies and specialists. He is a fine team leader and displays real entrepreneurial thinking.”

Simon Russell comments: “This is a fantastic opportunity to help develop the future of blowUP media. My experience in the OOH industry will enable us to lead a fresh and innovative approach to the OOH market. Over the past 6 months we have started to look at the behaviour of the audiences in the locations where we dominate with Giant Posters. This will enable us to provide an insight to clients and agencies so they can have a better engagement with audiences in those locations where we deliver unrivalled scale, impact and brand presence.”

blowUP media has enjoyed a period of outstanding growth in recent years, with revenues up by 25 per cent last year and market share now almost 50 per cent of the UK Giant Posters market. As one of the biggest providers of the largest and most impactful opportunities in the premium OOH sector, blowUP media has a exceptional national portfolio and works with a multitude of brands, which include Samsung, Heineken, EE, Virgin Media, Microsoft and First Great Western.

Before joining blowUP media last November, Russell was with Kinetic for ten years, after four years with Carat Business. He worked closely with MEC, Maxus, AKA, and TeamUK and as Group Head took charge of the MEC team in 2009. He has played an instrumental role in overseeing innovative campaigns that have raised the profile of his clients’ brands and products.