A whole new look is in store for Richard Childress Racing (RCR) thanks to wide-format inkjet printing technology from Roland DGA Corp. A partnership between the two companies, announced today, establishes Roland DGA as the exclusive printer manufacturer for RCR, a legendary performer on the NASCAR racing circuit and home to three of the top 2010 Sprint Cup Series Chase finishers, including Kevin Harvick, Jeff Burton and Clint Bowyer.
“We are honoured to partner with Richard Childress Racing,” said Dave Goward, president and CEO of Roland DGA Corp. “Years of prestigious wins have made RCR a NASCAR legend and favorite among racing fans everywhere. We look forward to sharing in the excitement of this amazing organisation.”
The partnership equips RCR’s new state-of-the-art Graphics Centre with Roland’s most advanced wide-format inkjet printers and printer/cutters including SOLJET PRO III XC-540MT and VersaCAMM VS inkjet printer/cutters featuring Roland’s award-winning Metallic Silver ECO-SOL MAX ink. Through the partnership, RCR will open its campus-like facility located in Welcome, North Carolina, to Roland for training classes, dealer meetings, product demonstrations and other events, and will offer additional support to Roland advertising and marketing campaigns.
Since opening the RCR graphics studio, Roland printers have been working around the clock to wrap RCR’s extensive inventory of racing cars and trucks, show cars and delivery vehicles.
“Roland printers provide RCR’s in-house graphics department with quality, speed, reliability and the ability to print and cut graphics in one seamless effort,” said Richard Childress, president and CEO of Richard Childress Racing. “Roland printers will give our vehicles a new look and feel, as well as allow us the quality control and quick turnaround we were looking for.”