Fujifilm Graphic Systems UK has revamped its customer showroom at the company’s UK headquarters in Bedford to showcase innovative new print applications and highlight what can be achieved with the latest print technologies.
The central focus of the new showroom is an innovative coffee bar, decorated with some of the latest wide-format media and showcasing all different types of print. Currently themed as a surfers’ coffee bar, the area features a number of creative printable media applications, including a printed floor vinyl, self adhesive and pasteable printed wallpaper, and 3D vinyl applied to surf boards.
“As well as providing a functional environment to demonstrate our expanding product range, we are hoping we will spark the imagination of printers coming to our showroom so that not only do they go away with new ideas, but they can gain a full understanding of what our products can help them achieve,” says Graham Leeson, European marketing communications manager, Fujifilm Graphic System Europe.
“We intend to change the theme in our showroom regularly and will focus on highlighting the innovations that our customers are proactively creating. Over the last few years, the UK showrooms of many suppliers in the industry have suffered due to increasing cost pressures, so we are delighted to be investing in an environment in the UK where printers can see what can be achieved with the latest print technologies.”
Also featured in the new showroom is a ‘Show-Off Wall’ that demonstrates a range of creative print applications; a ‘Test Drive Wall’ that enables visitors to get hands-on with the various media in Fujifilm’s euromedia range, and the Fujifilm Surface Table, a coffee table-style touch screen device that can be used to create photobooks from scratch.
Fujifilm has a range of equipment on show, including the latest wide-format Acuity flatbed printer, a range of digital presses with finishing capabilities and a portfolio of pre-press and plate production equipment. The entire showroom is managed via a central XMF Workflow hub, demonstrating true cross-media print production in action.
The showroom opened its doors to its first visitors on 7th September and has received very positive feedback so far.
“We look forward to customers coming to visit and seeing for themselves the many and varied opportunities that Fujifilm-powered solutions can bring to their businesses,” concludes Graham Leeson.