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Mutoh has announced an 'organisational realignment' across its EMEA business units to strengthen its go-to-market model, optimise efficiency and performance in its logistics structures and to drive profitable growth.

Starting April 2014, the Japanese wide-format printer and cutting plotter manufacturer will unify its EMEA warehousing and logistics activities.  All Mutoh hardware manufactured in Japan, consumables, supplies and spare parts will be warehoused at Mutoh Belgium for direct shipment to all authorised Mutoh resellers across the EMEA business area.  In line with Mutoh’s global strategy, all core product marketing, commercial marketing and marketing communication activities for the EMEA territory will at the same time be centralised at Mutoh Belgium.

The individual Mutoh business divisions Mutoh Belgium, Mutoh Deutschland and Mutoh North Europe will remain responsible for all sales, after-sales service, technical service, local marketing and sales support activities in their respective sales territories.

“Mutoh’s main objectives with this realignment plan are to optimise our organisation’s go-to-market strategy and to strengthen our supply chain and overall customer support activities”, says Arthur Vanhoutte, Mutoh Belgium’s Managing Director.

“The plan will provide us opportunities for further optimisation of our cost structures, more effective brand building and marketing communication activities whilst at the same time increasing efficiency and effectiveness of all Mutoh business units in Europe.  These steps will create a more powerful organisation to demonstrate the strength of “One Mutoh” and will lead to a better customer experience,” Vanhoutte concludes.