blowUP media has secured two prime sites which will dominate the Glasgow skyline during the Commonwealth Games this summer. The Glasgow XX Towers will provide advertisers with unrivalled opportunities to reach an audience of more than 1.4 million plus the third of the world’s population watching the Games on TV.
At 20 m by 40 m each, together they will total an area of 1,600 metres and so will be viewed every day by Games Crowds, the Glasgow population and the viewing audience. Key venue viewing points include Sir Chris Hoy Velodrome, Emirates Arena and Celtic Park. Celtic Park plays host to the Opening Ceremony which will attract 61,000 spectators. The key arterial viewing points which feed into the Games areas include the M74, A74 (London Road) and A728 (Clyde Junction).
The Games run from July 23rd to August 3rd but the Towers will be available to advertisers for six weeks across the games.
Aimee McKay, sales director of blowUP media UK, says, “The Commonwealth Games are one of the world’s biggest sporting events, and the Towers will deliver unrivalled scale, impact and brand presence to an enormous audience. We expect considerable interest from advertisers, especially from leisure, sports, drinks, phone and automotive brands.”