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BroadSign International has been selected by Tonic Health Media for digital out-of-home network in Australia

BroadSign International has been selected by Tonic Health Media to power the company’s 700 screens reaching an audience of 2.7 million viewers per month.

Digital screen viewership is expected to grow to 7.5 million per month by July 2017 as total displays increase to 2,500.

Tonic Health Media’s health TV network, TonicTV, is an evidence-based patient education and entertainment system for GP, allied health, specialist and hospital waiting areas. Full sight and sound video runs on 32” and 42” screens, with the purpose of improving the effectiveness and efficiency of healthcare in Australia.

“Running content designed to improve health literacy and patient self-management, it is essential that TonicTV operate reliably and at the highest of quality standards,” said Dr. Matthew Cullen, Managing Director at Tonic Health Media. “As such, we converted to BroadSign for features such as its automated platform and audio control, which will allow us to easily maintain and enhance the patient experience as we grow.”

Accommodating the 35-minute dwell time patients experience in doctors’ offices, TonicTV’s ad-based content loop is contextually relevant for health and wellness customers. An optimal hour is typically composed of 27 minutes of editorial content, two minutes of local practice advertising, six minutes of news and weather and 24 minutes of paid content. Customers include the Australian governments, insurers such as BUPA and Medibank, and commercial organisations such as Dyson.

“Tonic Health Media strives to be the most trusted knowledge intermediary in the Australian healthcare system and we are looking forward to supporting the network in achieving just that as it develops and scales in size,” said Maarten Dollevoet, Vice President EMEA at BroadSign.