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Exterion UK display using BroadSign and TINT platforms in the London Underground.

BroadSign International has partnered with TINT to make its social media marketing platform readily available to Digital Out-of-Home (DOOH) media owners.

TINT’s platform allows marketers and advertisers to source real content from local communities, which increases engagement and drives conversions through dynamic social platforms and layouts. DOOH media owners using BroadSign’s automated CMS will be able to personalise and control the content taken from major social networks, messaging apps, review sites and blogs before displaying it on prominent screens with the confidence that only desired content will be played.

“Already working with leading technology platforms in other media, we are excited to be collaborating with the industry standard in digital signage,” said Tim Sae Koo, CEO at TINT. “BroadSign’s campaign-based approach to content management, API for integrations and proof of performance reporting will work synergistically with TINT’s platform and benefit premium digital signage networks and their viewers.”

BroadSign and TINT have already seen joint execution come to life through Exterion Media UK’s March 2016 World Wildlife Fund campaign and Global Radio activation across the London Underground. DOOH displays encouraged transit passengers to declare their support through social media, with TINT enabling the collection and curation of all conversations shared via #EarthHourUK on social media platforms such as Twitter, Facebook, YouTube and Instagram.

“BroadSign customers are looking for a simple and effective means of incorporating social media in their campaigns, be they in advertising or verticals such as internal communications,” said Jean Beaudry, Chief Operating Officer at BroadSign. “With global offices, a cross-license deal with Monster Media and relationships with brands from Coca-Cola to the United Nations, we believe TINT will be an appealing addition to our customers’ toolkits.”