Once again, Pixartprinting is marking Valentine's Day with a gesture of pure love for its users: an escalating series of discounts on a range of products from the online shop's extensive catalogue.
The Pix4Love 2017 campaign, which began on 30 January, will continue until the 14 February. During two weeks of promotions, 16 ‘products to fall in love with’ have been selected with discounts of up to 50%. Like a passionate love affair, Pix4Love will reach its climax in what the company has dubbed Hotweekend. On 3-5 February, Cupid's arrows will deliver an additional 10% off (for a total discount of up to 60%), setting the hearts ablaze of lovers of Pixartprinting's online printing service.
Sale items include large format (banners and mesh, rigid panels, roller banners, posters and photo canvas prints) and small format products (flyers, envelopes, business cards, magazines and catalogues), as well as special items like PVC cards and fabric goods (including flags, bags and pouches). All come with the usual Pixartprinting quality which, along with exciting product customisation and lightning-fast delivery, is guaranteed to set hearts aflutter.
"In true Pixartprinting style, we couldn't bring ourselves to promote such an adrenaline-fuelled campaign in a conventional manner", explained Andrea Pizzola, Sales & Marketing Director at Pixartprinting. "To increase engagement, we designed and produced an exciting short film featuring typical customers from our international community of users. The video, which has already gone viral, stars a London-based graphic designer, a wedding planner and an entrepreneur from Italy, two French yoga teachers and a Spanish bartender. With different cultural backgrounds and personality quirks, each describes their 'first time', the main theme of Pix4Love 2017".
The storyboard draws in spectators with its emotional crescendo of voices and images, revealing astonishment, performance anxiety and embarrassment, and featuring statements that hinge on allusion and ambiguity. The final monologue shatters the double entendre to reveal what the first time really refers to: placing an order with Pixartprinting, which all the users endorse as a memorable experience. In their confessions, the video's stars emphasise affordability, convenience, reliability, quality and freedom: all crucial components of a relationship based on true love, just like the relationship between Pixartprinting and its loyal users.