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Large Format represents an important strategic element in business diversification for today’s printers

WhatTheyThink.com today announced the opportunity for industry professionals to attend a free printing industry educational webinar. Eco-Friendly Large format Impressions, which will be led by industry expert Barbara A. Pellow, Group Director of Production Services for research firm InfoTrends.  Sponsored by HP, the event will be held Wednesday, December 2nd, from 2:00 to 3:00 PM EST (7:00PM - 8:00PM UK time).

No-charge registration is available at the webinar registration page.

“Today’s commercial printers need to diversify to survive,” said Pellow.  “While there are lots of options for diversification, large format is an important element of a diversification strategy.  Your customers are likely already buying large format from someone … join us for this session to learn how you can bring those services, and a new revenue stream, in house without a significant impact on your environmental footprint.”

Pellow will be joined by

  • Dr. Ross Allen of HP.  Dr. Allen has in-depth personal knowledge and 28 years of experience in inkjet technology and digital imaging products.  As a Senior Technology Specialist at HP, he has more than 40 US patents to his name.  He will explain HP’s Latex ink technology, where it fits in the market and its environmental importance.
  • Kyle Morrison, Project-Ink.com.  Project Ink is a progressive graphics agency providing organic design, innovative green media products and environmental graphic application/installations.
  • Brett O’Connell, Quantum Digital Imaging.  Quantum Digital Imaging combines the latest in large format digital output technologies with advanced finishing equipmenbt and the highest regard for quality and craftsmanship.


“Our panelists will share how they have expanded their offerings through wide format to leverage the brand assets and creative from the sales and marketing collateral they are already printing to increase both revenue and profit,” said Randy Davidson, President, WhatTheyThink. “We are also pleased to have Dr. Allen explain the new HP Latex inks.  We appreciate the fact that HP is sponsoring this important session, allowing us to make it available at no charge.”

Attendees will be able to participate in a live question and answer session to get the most from the experience and will be able to view and listen to the presentation using a standard Internet browser with audio streamed via computer.

Click here to register for this free webinar.