InfoTrends and 4IT Group announced today that Print Power has joined as educational sponsor the European Marketing Dynamics Summit (formerly the European TransPromo Summit). The summit is scheduled for 27-28 October 2010 at the Crowne Plaza Brussels – Le Palace, Brussels, Belgium.
Print Power is a unique European organisation dedicated to promoting print media through focused marketing and advertising messages that communicate the effectiveness of print media and the environmental friendly aspects of paper and print. The organisation comprises a wide range of companies representing the entire print media value chain-production, distribution, printing, content and delivery-thus benefiting from the expert know-how and extensive experience that these many companies possess.
"Both print-media advertising and direct mail ideally complement online media and television, and are very cost-effective in terms of reaching audiences" says Ulbe Jelluma, Marketing Manager of Print Power, "Our media is based on certain, exceptional qualities. Because the printed word actively triggers the mind and engages the imagination, paper and print can make a deep impression on readers, and brands can thus benefit. This is why we believe it is important to support the Summit".
"We are pleased to have Print Power sponsoring our European Marketing Dynamics Summit," stated Enrico Barboglio, President of 4IT Group, "The founding partners of the Print Power initiative and organisation are the paper manufacturers, the paper merchants and the printers who represent eighteen European associations covering the entire value chain. Their contribution to the event will enhance the value of printing in the cross-media approach and changing dynamics of marketing."
The European Marketing Dynamics Summit is an educational forum for marketers, advertisers, service providers, and vendors on cross-media direct marketing opportunities and strategies. Challenges related to new media, changes in consumer behavior, the market environment, and global expansion have all contributed to reasons why businesses are seeking new ways to market to, communicate with, and reach customers. Marketing service providers and print service providers must re-evaluate the services they are offering to customers and the role that they want to play. TransPromo and other cross-media marketing campaigns that blend print and other media offer ways to accomplish this.
A limited number of sponsorship opportunities are available to qualified companies.