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FESPA is supporting this year’s Eurobest European Advertising Festival (Hamburg, Germany, 7-8 December 2011), to offer European creative agency professionals new insights into how they can harness large format print to boost the impact and effectiveness of clients’ advertising campaigns.

At Eurobest, FESPA will deliver PrintPlus, an interactive workshop hosted by FESPA managing director Frazer Chesterman. PrintPlus will explore the role of print in today’s increasingly complex marketing mix, offering an expert overview of the sector, and inspirational examples of how print has been effectively deployed in high profile advertising and promotional campaigns for leading brands around the globe.

PrintPlus aims to give agency professionals a fuller understanding of the new potential of print, and fresh ideas on how to deploy print most effectively to deliver enhanced value to their clients’ next campaign. Through presentations and real-world case studies, the workshop will cover topics including use of variable data printing, QR codes and Augmented Reality to entice target audiences and drive response.

FESPA managing director Frazer Chesterman comments: “In our online age, it’s easy for agencies to overlook the power of print. But new developments in print make it an ideal vehicle for engaging audiences in a more personal, satisfying way, while integrating tightly with other campaign elements and supporting other channels.

“FESPA works hard to ensure that printers understand what motivates agencies and their clients. Through our collaboration with Eurobest, we can support the FESPA community by helping creative agency professionals to see how print can enhance the contemporary marketing mix, drive response and optimise the client’s return on their marketing investment. What’s more, the insights and feedback we get from the agencies will help us to ensure that future FESPA events cater to their interests, as well as those of the print service providers they rely on.”

FESPA Digital 2011 (Messe Hamburg, 24-27 May 2011) will include a one-day programme of educational and inspirational content specifically for marketing and creative professionals looking to increase the effectiveness of the printed elements of their advertising campaigns.

Presenters at PrintPlus include Christian Duyckaerts of award-winning Belgian print group Print and Display; Nick Sohnemann, innovation advisor with German media trend bureau TrendOne; Simon Jobling, commercial director of UK marketing solutions agency m2end; and Andrew Milne of Canadian web marketing agency bv02. In addition to the PrintPlus session, FESPA will also host an onsite networking event for Eurobest jury members and event delegates.