FESPA is launching a strong cross-media campaign, using an urban ‘parkour’ visual theme and the message of evolution, to promote the upcoming FESPA Digital 2011 exhibition in Hamburg, Germany (24th-27th May 2011).
With 80% of floor space filled, the exhibition is already larger than the show in 2009, and the remaining floor space is expected to be occupied fast. As a result, visitors are guaranteed the biggest dedicated Digital show yet, with a clear concept, industry-leading exhibitors and a host of the innovative, added-value features now strongly associated with FESPA.
The FESPA Digital 2011 visitor campaign has already leapt into action, with a pan-European print and banner advertising campaign, the launch of a dedicated website at www.fespadigital.com, and edgy marketing materials incorporating metropolitan parkour imagery as a progression from the familiar revolution ‘icon’ of FESPA Digital 2009.
“Parkour - or freerunning - is a sport associated with a person moving quickly and efficiently through a city landscape, and leaping over obstacles in their path by adapting their movements to the environment. We saw this as symbolic of the way all wide-format printers need to approach their businesses,” says Marcus Timson, Sales & Marketing Director at FESPA.
“The industry has matured since our last digital show in 2009, and so our message to our community has too. 2011 is set to be a growth year, and it’s time for companies to look up and focus on evolving, to outstrip the competition and adapt to the industry’s post-recession landscape.”
Print service providers are encouraged to pre-register free-of-charge to attend the exhibition. Visitors will benefit from a packed event line-up including the FESPA Digital Textile Conference, a forum in which wide-format and textile printers can gather strategic ideas from textile print experts. Other events will include the return of the FESPA Wrap Cup and stand debates.
Another extension to FESPA Digital 2011 is the return of FESPA Fabric (24th- 26th May 2011) which was a huge success at FESPA 2010. Staged once again as a ‘show within a show’, the event will give textile print professionals, garment producers, fashion technicians, retailers and apparel brand owners access to the latest sector news and developments.
With the addition of an extra day, FESPA Digital 2011 will increase its focus on the potential of digital wide format throughout the print value chain. Placing an increased emphasis on print’s role in the marketing mix, the fourth day programme will aim to educate brand owners and advertisers on the innovative ways in which wide-format digital print can play a role in their campaigns.
“FESPA Digital 2011 will appeal to many types of visitor, not just established wide-format print service providers,” says Frazer Chesterman, Managing Director, FESPA. “Markets are converging and we’re seeing more commercial offset and digital printers expressing an interest in the ways that wide format can enhance their businesses. This is the show where printers and their customers can come together and see how to overcome obstacles and use print creatively to propel their businesses forward. We want FESPA Digital 2011 to be the springboard that will give visitors the optimism and confidence to take a leap forward in 2011.”