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Inkjet is the fastest growing print technology and, as a leading printhead manufacturer, Xaar actively supports programmes to educate the next generation about its potential and applications. Through its sponsorship of the PrintIT! initiative, a major industry-backed programme designed to teach Year 9 and Year 10 pupils about the world of printing and related industries, Xaar hopes to increase inkjet awareness and inspire the inkjet innovators of the future.

"Xaar is delighted to partner with PrintIT! for the third year running as a Gold Sponsor," says Mark Alexander, Director of Marketing, Xaar. "We are passionate about print and, as an inkjet technology leader, are naturally very keen to spread the word about its capabilities and many benefits."

Schools taking part in the 2010/11 programme will also receive copies of Xaar's newly-published 'Industrial Inkjet for Dummies' booklet which provides an easy to understand overview of the technology.

Tom Bowtell, Manager of the PrintIT! Awards is also delighted to have Xaar on board for another year: "We rely on the generosity of sponsors from the printing industry to deliver the PrintIT! programme and awards, so I'm delighted that Xaar has signed up for its 3rd year as a Gold sponsor. It is refreshing to see forward thinking companies like Xaar investing in the next generation of talent for the industry even in these difficult economic times."

The PrintIT! Awards Ceremony, which recognises individual PrintIT! student achievements, takes place during Northprint in May 2011.