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X Rite

X-Rite, Incorporated, the world leader in colour management, measurement and communication technologies, and its wholly owned subsidiary Pantone, the global authority on colour and provider of professional colour standards for the design industries, today announced a new educational colour management seminar.

Targeted at printing, packaging, pre-press, and graphic design professionals the two-day, modular seminar will open in Chicago on March 29th and 30th, followed by New York City on May 17th and 18th. Topics covered will address all aspects of colour management, from process control and pressroom workflow, to colour control for designers, spot colour management and how to improve display to print matching.
 
The colour management seminar consists of 3 sessions, and attendees will have the option to participate in any one or all of the sessions, as follows:
 
Day 1: “Going beyond density: optimal process control for printing.”
 
AM Session: Offset press process control with a particular focus on process color. Ideally suited for sheet-fed or web offset quality assurance managers, prepress professionals, production supervisors, and press operators.
 
PM Session: Flexographic press process control with a particular focus on packaging and spot colours, including Pantone.  Ideally suited for flexographic quality assurance managers, prepress professionals, production supervisors, and press operators.
 
“These two half-day sessions are designed to help attendees gain better control of all the variables that can affect colour quality on press. We will discuss press conditions, plate quality control and why it is so important to look at measurements beyond just density to truly control colour. We will also provide basic troubleshooting guidelines to deal with measurements that are out of spec,” explains Murphy Keeley, VP of Services at X-Rite.
 
Day 2: “Colour immersion: an in-depth look at colour management for creative/design professionals.”
 
Led by Pantone colour experts, this full-day session is ideally suited for wide format printers, sign-makers, prepress professionals, graphic designers and commercial photographers. Attendees will learn all aspects of colour management from design through prepress. Topics will include “How to Work with Cameras for More Accurate Color“, “Display Calibration to Improve Color Editing”, ”How to Get better Display-to-Print Matching”, “Proper Use of Pantone Colors in your Files”, ”Color Management Setup in Adobe® CS”, “Preflighting for Different Output” and ”Producing Color-Accurate Proofs that Match Your Press”.
 
 
“Print buyers and brand owners are becoming more demanding in their colour requirements. With tighter margins, wasted time and materials are not acceptable. Improving turn-around speeds with better colour and less waste is more important now than ever, and mastering the tools and methods to manage colour is critical in all areas of production, from file creation all the way to the pressroom. Leaders in the printing and design industries are recognising the need for quality colour management education, and to fulfill this demand, X-Rite/Pantone has put together this very comprehensive course,” comments Murphy Keeley.
 
The first seminar will take place in Chicago, IL March 29-30, 2011 at the Marriott Hotel located at 540 North Michigan Avenue. The next event will take place in New York City May 17-18 at the NYC Seminar and Conference Center 71 West 23rd Street.