Fujifilm today announces its presence at Sign & Digital UK 2011 where it will showcase ‘euromedia in action’ by creating a unique, innovative retail outlet (stand H10, 12th – 14th April, NEC, Birmingham, UK). This purpose-built Fujifilm ‘shop’ will showcase innovative euromedia products in situ, creating a hands-on environment for visitors to explore different media products, surfaces and applications. As an additional attraction, the retail outlet will also feature some of the latest Fujifilm digital cameras, including the groundbreaking FinePix W3 3D camera, and the brand new retro FinePix X100.
Some of the applications that will be showcased include: internal and external window signage; floor graphics; promotional wall coverings; textured wall decorations; brick vinyl; pop-ups and banners; posters and backlit displays, and universal fabrics. Experts will be on hand to demonstrate the latest innovations with all these applications and visitors will get the chance to apply some of the media products themselves.
Fujifilm will also be showcasing the latest Acuity Advance flatbed printer, demonstrating the productivity, flexibility and quality of this hugely popular machine.
Peter Bray, UK sales manager for euromedia products comments: “We were looking for an innovative and effective way to showcase the many and varied applications that the euromedia products can be used for. Rather than just exhibiting swatches of our products, we felt that this shop was the perfect vehicle to demonstrate how our media products can be applied and to see ‘euromedia in action’.