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altHP today announced that it will be showing its range of new wide format printers, on its stand (Pavilion 12·Stand 070) at VISCOM Sign España, 16 - 18 October, Feria de Madrid, IFEMA.

At the show HP will be launching its two latest printers, which address distinct market segments. Visitors to the stand can also see demonstrations of the new HP Scitex XP2300 Printer launched at VISCOM Paris, the new HP Designjet Z3200 Photo Printer launched at Photokina and for the first time in Spain, the HP Designjet L65500 Printer.

The HP Scitex XP2300 Printer is the first 3.2m UV roll-to-roll printer designed specifically for the outdoor signage market, where reducing costs per sqm is key to business success. This makes it ideal for billboards, building wraps and other high volume outdoor signage applications.

HP will also be showing the new HP Designjet L65500 Printer that uses HP Latex Inks. Launched at drupa in May, the HP Designjet L65500 Printer is the first of a new category of large format signage printers utilising HP Latex Inks that reduce the impact of printing on the environment.

The HP Designjet Z3200 Photo Printer is ideal for graphic designers, photo and fine art print service providers, commercial printers and photographers. The HP Designjet Z3200 delivers gallery-quality, black-and-white and colour photographs, art enlargements, large-format designs and high-accuracy proofs that stand out and survive the test of time with 12 HP Vivera pigment inks and a new HP 73 Chromatic Red.

In addition, visitors to the HP stand will also be able to see the HP Designjet 8000 series Printers, as well as the HP Designjet Z6100 Printer.

"With HP's latest graphics solutions, including the new HP Scitex XP2300 Printer, we are further strengthening our position as the one-stop-shop for all large format printing equipment and helping our customers extend their application range and grow their business," said Santi Morera, vice president and general manager, Large Format Printing Business, Imaging and Printing Group, HP. "These printers further extend HP's broad portfolio of large, wide and super-wide format inkjet printers that serve the diverse needs of the creative and printing communities," said Morera.

Other opportunities to see HP equipment

Sign and display print service providers will also be able to visit the stands of HP's regional distributors; Be Digital, Sumo, Resopal and Polynorma, to see demonstrations of other printers in its portfolio and learn more about how they can help reduce costs and enter new markets.