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Visitors to FESPA Digital 2011 (24-27 May 2011) and FESPA Fabric (24-26 May 2011) can look forward to a stimulating, evolution-themed educational programme in the Digital Showcase Theatre (Hall A2) and Fresener's Fabric Showcase Theatre (Hall B1).

The comprehensive programme for the Digital Showcase Theatre, which consists of 15 free-to-attend seminars, is now available online at http://bit.ly/gF5kdy. Taking place between 11:00 and 16:00 in Hall A2 on the first three days of FESPA Digital, the Digital Showcase Theatre will allow visitors to access intelligent insights on a variety of digital printing topics. The seminars will educate printers about changes in technology and applications, and underline opportunities to evolve in response to trends in the markets for their products.

The theatre sessions will be delivered by some of the digital print industry's key figures, including Ronen Zioni of HP and Mark Alexander of Xaar. Steve Bennett, VP of Sign & Display Business at EskoArtwork will discuss the latest large format finishing technologies, share EskoArtwork's future vision of workflow automation, and guide delegates on streamlining their manufacturing process. In addition, d.gen's CEO and President Kilhun Lee will explain the advantages and disadvantages of the application of soft signage on textile, exploring the prospects and marketability of this application.

FESPA's Head of Events and New Media, Duncan MacOwan comments: "We're delighted with the calibre of speakers for this year's Digital Showcase Theatre programme. Some of the most interesting sector experts from a selection of the industry's major vendors will be in Hamburg in May to share their insight, knowledge and experience with visitors to FESPA Digital 2011. We're convinced that their sessions will inspire printers to achieve higher levels of productivity and profitability, while evolving to keep pace with digital wide-format innovation."

Fresener's Fabric at FESPA Fabric 2011

The Fresener's Fabric Showcase Theatre programme is specifically compiled to benefit the garment decorators and textile printers who will visit FESPA Fabric, running alongside FESPA Digital this year. The programme will support them with latest industry intelligence, guide them through recent technology developments, and demonstrate how these can be used to grow business.
The three-day Fresener's Fabric Showcase Theatre programme can be accessed at http://bit.ly/i9CO9X.  It features 18 sessions co-ordinated by Scott Fresener, SGIA Parmele Award winner and owner of T-Biz International. Scott will himself host a number of seminars on topics ranging from Secrets of High End Screen Printing on T-Shirts to The State of Direct-to-Garment Today and Beyond.

Alongside Scott, a number of leading garment industry spokespeople will share their expertise, including Kornit Digital's Sarel Ashkenazi, Vice President of Marketing and Business Development. Sarel will cover high performance direct-to-garment solutions, segmenting the garment printing market and the technologies used by each of the segments to clarify that one solution does not fit all. Garment decorators interested in profitable sublimation printing will want to hear Mario Panter, CEO of Print Equipment's session on How to Make Money with Sublimation. Mario will pack the session with tips and tricks on how to market, sell and effectively present these products.

Programme coordinator Scott Fresener comments: "Fresener's Fabric Showcase Theatre is guaranteed to give business owners and managers in the garment decoration sector invaluable information on the creative opportunities open to their companies. This line-up of hand-picked experts will help printers consider how to develop their printed garment service offering to stimulate profitable growth."

To find out more about FESPA Fabric visit the website www.fespa.com/fabric. For further information on FESPA Digital 2011, visit www.fespa.com/digital.