A sun umbrella with an advertising message, a tote bag with the company logo or corporate fashion for staff: there is a huge variety of textile advertising options. This is the result of modern textile finishing processes, from screen or digital printing, embossing, flocking or embroidering. The entire range of technical possibilities will again be on show at viscom, which takes place from 13 to 15 October 2011 in Düsseldorf. Since it began, textile finishing has been one of the main topics of the international trade fair for visual communication, technology and design. The trade fair shows novelties in the areas of flock printing and flocking installations, embroidering machines, textile printing media, flock transfer and adhesion systems, screen printing and transfer techniques, embroidery yarns, embroidery technology systems, clothing and transfer presses.
Adverts and messages can be perfectly transported on the widest variety of textiles. Where leisure, club and sports fashion is concerned, the finishing of textiles is also a major topic. In the fields of architecture and decoration, (industrial) design, shop fitting and trade fair construction textile finishing is also widely used, be it for seating furniture, carpeting or curtains. With the new possibilities offered by digital printing the user market is continuously growing, since just about any surface can now be printed on. Textile finishing methods allow for large serial production runs as well as for custom-made designs that can be realised easily, fast and at reasonable cost with digital printing.
At viscom düsseldorf 2011, a large number of exhibitors present technologies, processes, materials and tools for textile printing. Among them are manufacturers of textiles e.g. A. Berger and Falk & Ross Group Europe as well as companies with the business segment textile finishing e.g. Karl Gröner, IVM SignTEX, IVB TransferDruckSysteme, Multi-Plot Europe, Walter Schulze, Lotus Transfers International, ESC - Europa-Siebdruckmaschinen or Print-Equipment. Also the leading manufacturers of digital printers are at the trade fair e.g. Agfa Graphics Germany, Canon Deutschland, Epson Deutschland, Fujifilm Sericol Deutschland, Hewlett-Packard Deutschland, Mimaki-nbn, Mutoh Deutschland, Océ-Deutschland, Outdoor-Digitaldruckmaschinen, Roland DG Benelux or Seiko Instruments.
Extensive supporting programme for exhibitors and visitors
Textile finishing is another segment where the exhibition section is complemented by lectures.
For the first time, the Textile Summit will also be held at viscom. The topics here are trends and innovations in textile printing, modern materials, processing possibilities and printing technologies.
The new Customised Design Forum equally offers information on textiles. One example is the “Customised Design meets Materials” special area which, in cooperation with the raumPROBE materials agency, showcases some 150 innovative materials, patterns and examples of implementation, this also includes multifarious textiles, such as natural vegetable fibres (cotton, linen), natural animal fibres (wool, animal hairs, silk), cellulose chemical fibres (viscose, acetate, triacetate), synthetic chemical fibres (microfibre, elastane, polyamide, polyester, polyacryl).
Participants of the Customised Printing Workshop will have a full day on the topic of customised design. Speakers from the industry will give lectures on customising and finishing technologies, production processes and machine technology and present customised furnishing solutions and designs for shops and exhibitions. The exhibitors will also take part presenting up-to-date practical examples.
viscom BEST of 2011 AWARD: Textile finishing as a new category
Products, technologies and processes that are new but already tested in the market – that is what the viscom BEST of AWARD, which the trade fair presents for the fifth time already this year, stands for. Once again, all companies exhibiting at viscom can take part.
Prizes will be awarded in five categories in 2011. The Textile Printing category will now be replaced by Textile Finishing. Here the spectrum ranges from transfer printing to flaking right through to embroidery. The background to this decision is the fact that there had been frequent overlapping in the past between digital and textile printing. Digital textile printing is now included in the Large Format Printing /LFP category. The remaining three categories are already familiar: Signmaking, Light advertising and Software.
About viscom düsseldorf 2011
From classic advertising technology to digital printing to digital advertising media and PoS media – viscom düsseldorf brings the entire sector of visual communication together again in 2011. Since its beginnings as a meeting place for advertising technology and light advertising, viscom has developed into Europe’s largest trade fair for advertising communication and design. The Digital Signage World, the Individual Design Forum and the PoS World, all held as part of viscom, exemplify this development. In 2011 viscom, which alternates between Frankfurt and Düsseldorf, takes place in Düsseldorf from 13 to 15 October. Approximately 350 exhibitors and 11,000 trade visitors are expected.