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EFI has launched the new EFI R3225 UV inkjet printer at the ISA International Sign Expo.  The new EFI R3225 is a 3.2-metre roll-to-roll, entry-level production UV inkjet printer that offers stunning image quality, low total cost of ownership, and access to a wide range of flexible substrates at production speeds, all at a price of around 160,000 USD.

The EFI R3225 provides eight-level variable drop greyscale heads for superior quality images, optimised ink usage, and UV-curing inks for access to a wide range of substrates, giving owners the lowest total cost of ownership, greatest profit opportunity, additional addressable markets, and high customer satisfaction. Its UV-curable ink technology allows for the widest range of flexible substrates across countless applications including POP, banners, signage, fleet graphics, exhibition graphics and more.

"Using true eight-level variable drop greyscale technology, the EFI R3225 delivers stunning images, durable prints, and optimised ink usage," said EFI product manager Scott Wood. "This environmentally friendly printer produces minimal VOC levels, and reduced energy costs. The EFI R3225 uses proven UV-curable ink technology, and is 'the' alternative to latex printers for customers looking to migrate their current wide format eco-solvent and solvent printers to a more environmentally-friendly solution, while upgrading their businesses to drive expansion and profitability."

"The launch of the EFI R3225 is a significant move for print service providers wanting to make the move into 3.2m roll-to-roll wide-format UV-curable production but, until now, have been prevented from doing so because there has been no pedigree platform in the entry-level sector," said wide-format digital consultant Sophie Matthews-Paul. "Users need the assurance that, even though their investment comes at the low-end, they are benefiting from machine build, technology, ink and overall quality from a high-end manufacturer."

The EFI R3225 is designed to deliver outstanding output to printers of all levels and sizes. Every aspect of the printer has been evaluated to drive simple daily operation and routine maintenance for optimal up-time without compromising print quality. This includes the design of the software and mechanical features of the printer. Other enhanced features and benefits include print speeds up to 900 square feet per hour with stunning greyscale print quality, along with automated features to maximise productivity.

The EFI R3225 will be available in Q2, 2012. For more information, visit www.efi.com