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HP Latex Tour

HP today announced dates for the Iberian leg of its European Latex Applications Tour, designed to demonstrate the vast opportunities available to Print Service Providers (PSPs) using HP Latex printing technologies.

Central to the tour is a 16.5m-long customised truck and trailer, which will embark on a roadshow across Spain and Portugal, having already visited a host of European countries over recent months.

Demonstrating the opportunities available to Print Service Providers (PSPs) using HP Latex printing technologies, the European Latex Applications tour for 2012 is equipped with a few new introductions, including the recently-announced HP Designjet L28500 Printer. Visitors to the truck will also see the newly updated interior decoration featuring a cafeteria style creative applications centre using indoor decorative textiles, wallpapers and double-sided banners.

Each event is designed to inspire and show how incorporating HP Latex printers, inks and compatible HP substrates into their operations can help deliver business enhancing opportunities to PSPs. The events will feature informative presentations, customer testimonials, hands-on workshops and live product demonstrations on the 2.64m (104in) wide HP Designjet L28500 Printer.

The dates for the Spain and Portugal legs of the Latex Applications tour are :

  • 7th May: HP, Sant Cugat
  • 8th May: Gerona
  • 9th May: Barcelona
  • 10th May: Valencia
  • 11th May: Murcia
  • 15th May: Málaga
  • 17th May: Lisboa
  • 18th May: Oporto
  • 21st May: Vigo
  • 22nd May: Oviedo
  • 23rd May: Donosti
  • 24th May: León
  • 28th/29th/30th May: Madrid


The tour will focus on how users can expand their applications offering and undertake innovative graphic arts projects that can maximise the multi-substrate printing capability of HP Latex printers. Using the new cafeteria style interior, sessions will showcase the new market opportunities enabled by the versatility of latex ink including non-traditional signage applications.

The road show also explains the environmental benefits offered by HP Latex Printing solutions and how these technologies can help PSPs to limit the impact of their operations on the environment, while also fulfilling certain stipulations required of their own customers. Previously impossible applications, such as printing for enclosed spaces, such as lifts, or places where strict regulations are in place, like in hospitals and restaurants are also possible using HP Latex Ink printers.

The tour will also enable existing users of HP Latex printers to understand how HP Latex University can help them get the most from their HP Latex printer investment. This complimentary initiative gives users access to a comprehensive set of resources and training materials, including those focussing on textile printing or vehicle wrapping.

Additionally, the truck features a new flatbed area showcasing some of the many applications achievable using devices like the HP Scitex FB500 Printer, which handles rigid substrates such as wood, glass and ceramics.

For exact venues, timings and updates on the full tour schedule and to register for a session please see www.latextour.com

More information is available at www.youtube.com/hpgraphicarts or follow HP on www.twitter.com/hpgraphicarts