EFI is continuing its penetration of the Middle East market by supporting its two primary dealers at Gulf Print & Pack 2013, which takes place in the Dubai World Trade Centre between 8th and 11th April. Dubai-based Saga Digital Jlt and Sarah Manufacturing FZE of Sharjah will be sharing prominently positioned Stand M11 and demonstrating the latest VUTEk and Jetrion UV-curable digital inkjet solutions. Visitors can also learn about EFI's extensive portfolio of productivity software, including web to print, MIS/ERP and cloud based products specifically developed for the printing, large-format and packaging markets.
The partnership with Saga Digital has already led to an augmented interest in EFI wide-format printers and VUTEk industrial printing systems in the Middle East, plus additional presence in Africa for the Jetrion narrow-web label platform. The company has many years of experience in wide-format printers and different ink technologies, and is now addressing the increasing demand for high-quality UV-curable ink options. Sarah Manufacturing will be offering the Jetrion in the Emirates in line with the growing levels of interest in integrated digital solutions and the trend for shorter runs and greater versatility. The company's in-depth knowledge of the inks' market is complemented by its broad customer base that includes the packaging and newspaper segments.
"The Middle East is rapidly becoming a key area of development for EFI as print service providers and label convertors of all sizes continue to make the transition from analogue to digital processes, increasingly seeing the benefits of using UV-curable ink technologies over solvent-based systems," states Paul Cripps, EFI's managing director for Europe, the Middle East and Africa. "Gulf Print & Pack 2013 covers our primary growth segments which include packaging and labels as well as the sign and display industry sectors. This is an event with a diverse visitor base that is key to all of our market areas, and we look forward to supporting our two partners at the show."
For more information about EFI, please visit www.efi.com