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IPEX 2010

The city of Milan will provide the backdrop for the next stop of Ipex’s global marketing tour on Wednesday, 23rd September when Ricoh Italia will host the seventh leg of the international roadshow, from 10:00 to 15:00.

Designed to help existing and potential exhibitors draw as many visitors as possible to their stands at the international Ipex 2010 exhibition, the event will reveal the variety of free marketing tools available for use in pre-show marketing campaigns. Attendees will also find out how they can take advantage of sponsorship opportunities to further raise their profile at the show.

They can also discover how to reduce the cost of participating at the Ipex exhibition with the ‘Recession Buster’, an initiative which includes a range of cost-saving packages from stand build, rigging, production waste handling and storage, to budget accommodation options.

The Ipex team will provide the latest update on planned visitor features, event initiatives and the Ipex 2010 global marketing campaign, as well as offer further information on travel and logistics.

Nick Craig Waller, Ipex 2010 Marketing Director, says: “It’s less than a year until Ipex opens its door to visitors from around the globe, so it’s important for companies to put their marketing plans together now and tell people about their presence at Ipex. The roadshow provides an ideal place to start because we can give them an overview of the event, pass on experience from previous Ipex exhibitions, and guide them through all the central resources available.”

In addition to help and advice from the Ipex team, journalists from leading Italian graphic arts publications will talk about the latest market trends and show how exhibitors can produce more effective information for trade journals. Representatives from the key Italian graphic arts associations will also be on hand to address any questions relating to the event.

As one of the top ten exhibitors at the upcoming Ipex exhibition, digital printing solutions provider, Ricoh, will provide an insight into how it is maximizing its exhibition activities to further interact with its customers. Graham Moore, Director Production Printing, Ricoh Europe PLC, says, “Ipex 2010 is the ideal platform for the Ricoh Group to prove its commitment to the production printing market and to demonstrate its focused solutions for corporate and commercial printers. It’s an important international event for us as we continue to expand our global presence in this market. As this will be our first time at Ipex, we’re extremely pleased to be so closely involved during the preparation stages and to be hosting this interactive and informative event at our offices in Milan. I’ve personally attended some of the previous events in France and Germany and know how valuable the roadshow is for confirmed and prospective exhibitors.”

Nick Craig Waller adds, “So far, we’ve held roadshows in Belgium, Germany, China, France, Japan and the UK, and the feedback has been extremely positive. I’ve no doubt that attendees in Italy will find this day just as invaluable in their preparations for Ipex 2010.”