HP is collaborating with architect and designer Markus Benesch at Heimtextil, the world’s foremost textile and interior decoration show, in Frankfurt, Germany. By designing the showroom at HP’s exhibition booth, Benesch will demonstrate the possibilities of HP’s digital printing solutions and help to inspire wallcovering manufacturers, visitors and designers alike.
Today’s forward-thinking designers are constantly looking for new technology that can help bring their designs to life, push boundaries, get new ideas and meet increasing demand for customised pieces. The collaboration between Benesch and HP will visually showcase how designers can express their creativity and create high end, luxury collections. HP Latex printing technology is not only delivering a new economic equation, but also from a design perspective it can significantly enrich the creative offering: from non-repeat patterns, to smooth colour gradients, to multiple colours on the same design and even new unique substrates and textures.
Benesch explains, “Our mission is to connect spaces and objects with people, weaving a new functional aesthetic and sensorial fabric into everyday life. My walls are bold messengers of courage, fun and creativity. In a rapidly changing world, technology is evolving constantly. For this reason HP digital printing technology is the perfect chisel and hammer to shape my playful graphic worlds. As a curious designer who has seen this industry develop, I can assure you: the future of digital wallcovering is now."
Joan Pérez Pericot, worldwide marketing director, Large Format Sign and Display Division, HP, adds, “The collaboration with Markus Benesch at this year’s Heimtextil truly demonstrates the power and possibilities of digital printing. Current trends in design focus on unique design and customisation from the customer. With HP technology, designers can produce an endless array of colours with no limits to scale and no restrictions on repeating patterns, expanding the opportunity for designers and wallcovering manufacturers to differentiate themselves with high end collections.”
HP has also expanded its digital printing solution for wall decorations, helping manufacturers and print service providers (PSPs) capture new revenue with high-value décor for commercial, retail and residential spaces.
The HP digital printing solution consists of a modular range of design software, media, portfolio of HP Latex printers, finishing options and industry certifications. This modular solution, which includes HP WallArt, enables customers ranging from small PSPs to large wallcovering manufacturers to take the growing customisation trend from the design to the wall with unique or short-run wallcoverings, wall murals and canvas prints. At Heimtextil, HP will demonstrate the new content, design and mobility features for HP WallArt as well as finishing and media that help manufacturers and PSPs build and grow a custom-printed wall décor business.