Colorific says it had an extremely successful Sign & Digital UK 2014 with over 20 orders being placed on-stand for the UV Lightbar technology.
Colorific’s pre-show campaign asking customers to bring their own files and media for a live demonstration proved to be very successful. Nick Wintle, Managing Director of Colorific, comments, “We printed continuously throughout the 3 day event on both the UV640-PC and a 10 year old Uniform Grenadier fitted with a retro-fitted Revive Lightbar unit. Customers were literally queuing up to see the Lightbar technology.”
Stewart Cobby, Colorific’s UK Sales Director, adds, "The UV Light technology sells itself on many levels, but it was clear from the orders placed – in an industry where quick turnaround is essential – that being able to apply the graphics directly after printing is a key advantage over Eco Solvent technology. The cost savings on the ink were also a pull for customers, but it was the overall package and high quality results that sealed these deals."
Cobby concludes, "We firmly believe Lightbar is the future of wide format printing, with key benefits including low odour from the UV Light inks, instant application, dramatically reduced requirement for lamination and up to 30% cost savings on ink. This is not simply about hardware though - it's about the ink technology which has now progressed to enhance customers’ output requirements and production turnaround.”
Colorific Lightbar also to be showcased at Reklama360
In a separate announcement, Colorific confirmed that its Polish distributor, Fastcom, will be showcasing the Lightbar solution at Reklama360 between 14th and 16th May 2014.
Tomasz Komuniecki, one of the founder members of Fastcom, comments, “You really have to see the Lightbar to understand the benefits that the system can bring to a business. The immediate application, the quality of the print and the saving on ink costs alone, are why customers are investing. It was an easy decision for us to take the solution on as a front-line product."
For more details on Lightbar, please visit www.colorificink.com