The European TransPromo Summit proved to be a major success, bringing together 315 attendees and 22 sponsoring companies. The truly international audience was made up of attendees from The U.K., France, Greece, Spain, Germany, Finland, Sweden, The Netherlands, Czech Republic, Croatia and Slovenia, United States, Italy and others. The inaugural event, held at the Square Brussels Meeting Centre in Belgium last week, was organized by 4IT Group and InfoTrends. The summit was information-packed and provided attendees with valuable business insights, information on industry and technology trends, detailed case studies, and innovative business opportunities. The event also provided attendees and sponsors with several opportunities to network with industry peers.
“There is no question about the interest in the TransPromo Market in Europe. The conference was over-subscribed and participants were not disappointed,” commented Barb Pellow, Group Director at InfoTrends. “In a struggling economy this event was strong and created very positive energy levels throughout the 2 days.”
Day one of the conference kicked off with a state of the industry address focused on the TransPromo value proposition, its current state in Europe, and a view into future opportunities. The program continued with keynote presentations on “Powering TransPromo - Hardware a Critical Enabler” and “Planning for TransPromo Success.” Keynote speakers included industry leaders from Belgian Post, DST Output, GMC, HP, InfoPrint Solutions, Kodak, Océ, and Xeikon.
“It is evident that TransPromo’s time has come,” commented Enrico Barboglio, President, 4IT Group. “There was a tremendous industry buzz from companies that are leveraging the power of bold design, vibrant color and variable data to transform bills and statements into highly individualized customer marketing communications.”
“Conference content was superb, and I believe the sessions were well received by everyone,” commented Roberta McKee-Jackson, Director of Operations, Xplor UK & Ireland. “There was a lot to be learned and presenting the marketing as well as the technology tracks was beneficial to all.”
“I enjoyed the event tremendously with high quality content and a very well managed conference. The insights gained will translate into improved business decisions and help to shape our strategic direction,” stated Bill Parker, CMO, GMC Software AG. “The time I spent was well worth the investment.”