Barry Louth, Head of UK Media Planning of European pay-TV leader Sky and Richard Brooke, Media Operations and Strategy Director of Unilever (Europe) will address some of the key issues facing the global Out of Home industry at next month’s FEPE International Congress in Stockholm.
Speakers already announced include Carat Global President William Swayne, who will give the Keynote Address to open the Congress, and new FEPE board member Noomi Mehta of Selvel One who will discuss the rapidly expanding Indian Out of Home market.
The Congress, with the theme ‘A Time of Revolution – Earning the Right to Win,’ will be held in Stockholm from June 7-9.
Sky Head of Media Planning Louth will discuss the importance of Out of Home to the UK’s biggest advertiser, alongside Paul McCormack of Rapport, Sky’s Out of Home specialist agency. Unilever’s Brooke will outline how the rapidly expanding global Out of Home industry should address the issue of sustainability, a key plank of Unilever’s corporate and marketing philosophy.
Other speakers include Eric Newnham and Adrian Skelton from specialist agency Talon, who will give a rare insight into one of the UK’s biggest and most successful Out of Home agencies and the issues the wider industry faces.
Barry Frey, President and CEO of the US Digital Place Based Advertising Association (DPAA) will reveal how digital Out of Home is overtaking home-based TV and video as the medium of choice for farsighted advertisers. Also on the subject of digital, FEPE International Executive Director Designate Bob Wootton, former Head of Advertising at the UK’s ISBA advertiser association, will a chair a panel on the live issue of Programmatic Advertising with representatives from all sides of the industry.
FEPE International Executive Director John Ellery says: “We believe this is the strongest line-up of speakers we have assembled at Congress, consisting of senior people from all sides of the industry who will be able to give delegates enormously valuable insights into the issues facing the global Out of Home industry and show clearly how we can move forward successfully together.”