HP to demonstrate creativity beyond image capture at Focus On Imaging

Z3200 Focus On Imaging

HP have announced that it will show its latest product portfolio, demonstrated in a live photo shoot environment for production of premium quality photo applications, at Focus On Imaging, March 7-10th, stand D60, Hall 9, at the NEC, Birmingham.

An HP Media Scientist will provide demonstrations of how to increase creativity in print, through better understanding of available HP media, and how photographers and photo labs can use HP media and inkjet technology together to produce exciting results, that add value to their work/business offering.

HP will hold on-stand seminars featuring industry-leading photographer, Donovan Wylie, and daily live on-stand shoots by Keith Thompson and Robin Preston. These industry experts will demonstrate how professional photographers, amateurs and retail publishers are using HP Designjet Z3200 and HP Designjet Z2100 Photo Printers, to exhibit work, sell prints or even print personal photographic imagery.

Also on the stand, visitors will find information about the recently launched, joint development between HP and Prooftag™, ARTtrust solution. This simple, self-certification system allows photographers and artists to provide individual identity to any Digital Fine Art Collection Pigment Print (Pigment Print), produced on HP Designjet Z series printers using HP Vivera pigment inks with any compatible media. ARTtrust is specifically designed to meet the need for artwork traceability and authenticity. With increased control and availability of information online, artists, photographers and end-customers can be assured of artwork provenance, protect investments and ensure future value.

Anne Sharp, category and marketing, Design, HP UK comments: "We are really looking forward to this year's show, and to explain how HP technology can be used to enhance photo products, and enable increased commercial success."

The HP Designjet Z3200, available in 24" and 44" models, delivers gallery-like quality, black-and-white and colour photographs, art enlargements, large-format designs and high-accuracy proofs. The expanded colour gamut, with 12 HP Vivera pigment inks and a new HP 73 Chromatic Red, enables 95 percent PANTONE® coverage, making it the ideal solution for professional and commercial photographers. Sample finishing techniques will also be exhibited and the demonstrators will be offering expert advice on all aspects of workflow in a business environment.

Featuring the first-ever embedded spectrophotometer with i1 Color Technology, the HP Designjet Z2100, available in 24" and 44" models, delivers higher colour accuracy and consistency. HP Vivera pigment inks produce vivid colour and black and white prints on matte or glossy papers, providing pre-press professionals, designers and photographers with an easy-to-use, versatile large-format printing solution.

"With increased market take-up of our products in the UK photographic market, we are excited about the prospect to further show the benefits of our Designjet professional photographic printers. With HP customers enjoying what they consider to be market leading print quality, product reliability and total cost of ownership from our products, we anticipate a busy show," concludes Anne Sharp.