For the first time ever, visitors to Ipex will be able to take advantage of a series of free seminars that tackle head on the main issues, threats and opportunities facing the printing industry. Each day of the exhibition, the Printers' Profit Zone in hall 9 (Stand 9F333) will cover a wide range of topics based upon the findings of the comprehensive Ipex Global Print Survey.
Up to 60 people at a time can attend any of the master class sessions, which promise to be both dynamic and interactive in the way they provide practical business advice on areas such as growing sales, increasing profit margins and improving cash flow. The sessions, four every day, will be run by Nick Devine, founder of theprintcoach.com, and will include headings such as 'Lead Generation for Printers', 'Compensating your Sales Team', 'Value Based Selling', 'Wealth Protection', 'Raising Finance', 'Profitable Marketing' and 'Attracting Ideal Clients'.
The seminars are all free, but spaces are limited and demand is expected to be high, so visitors are advised to reserve their place by registering in advance. Simply visit www.ipex.org/ppz. The master class sessions are joined in the Printers' Profit Zone by several other innovative and educational events, such as The Great Print Debates, run in association with Pira International. These free to attend debates will be chaired by some of the industry's leading figures and will seek to answers questions such as what will the printer of the future look like.
"Whether or not visitors are ready to invest in new technologies, a visit to Ipex 2010 can provide them with valuable tips to boost their businesses," says Nick Craig Waller, Ipex 2010 Marketing Director. "Every company faces different challenges so we've tried to cater for as many printers as possible by teaming up with some of the brightest and most experienced minds in the industry.IPEX 230120
"Never before have visitors to Ipex had so much ready access to free, impartial information from leading experts that could result in a major change of direction for their business. The challenges facing printers today are great, but so are the opportunities. Concentrating so much knowledge within the Printers' Profit Zone will help printers to browse, learn and identify these opportunities."