Following the introduction of the Mimaki SUV printer range, Mimaki's UK and Irish distributor, Hybrid Services Ltd., has announced the appointment of authorised “SUV Demo Centres” to enable prospective customers to view the printer and assess its creative and commercial advantages first-hand.
Hybrid used a strongly-attended reseller forum event held in March at Rookery Hall Hotel in Cheshire to launch the printer to its network, with sessions that included technical training, intensive insights into the product and RIP software and an engaging talk from Mimaki EMEA’s general manager of marketing, Mike Horsten, who had flown in from Amsterdam before heading to the FESPA Summit in Munich.
Granthams, Graphic Printing Technologies, PaperlinX, Signmaster, Xpres and Your Print Specialists all have demonstration machines available for customers to view in their showrooms in mainland UK, and Reprocentre (in Dublin) and Dennis D Evans (in Belfast) offer similar opportunities for prospective Irish and Northern Irish customers.
“Getting such a strong group of highly regarded resellers in one room to look at this exciting new product in detail was important for us,” says national sales manager at Hybrid, John de la Roche. “The Mimaki SUV Series delivers a completely unique print result and we genuinely believe that when people see the output they’ll truly appreciate the extensive benefits the printer can offer their company. By offering a network of highly qualified, specialist resellers around the UK and Ireland with demonstration facilities, we can make this as easy as possible.”
The new Mimaki printer is available in 1.3m and 1.6m widths and produces an instantly dry, vibrant and robust print onto substrates such as wallpaper, vinyl and banner, making it suitable for indoor and outdoor durable jobs that, in a lot of instances, will not require lamination. “Even if an over laminate is deemed necessary, it can be finished immediately after printing as no gassing off is required,” says de la Roche. “A big feature alongside the glossy print is its incredible durability and scratch resistance – we’d really like customers to see it for themselves to fully appreciate how different it is to anything else out there!”
With prices starting from £17,995 and including a one year, gold warranty along with fully featured RIP software, the Mimaki SUV is expected to find homes with signmakers as well as display print providers looking for something to set themselves apart from the standard fare. “Increasingly, customers are looking for a point of difference and the new Mimaki gives graphics companies a chance to offer them that,” concludes de la Roche.
For more information, please visit www.hybridservices.co.uk/suv