Papergraphics appointed HP Gold Graphics Specialist for the Latex 300 series

hp latex 300 series

Papergraphics has been appointed as an HP Gold Graphics Specialist for the Latex 300 Series printers.

The partnership will see Papergraphics distribute HP’s latex range of printers, considered its most popular product line, to the UK market. This announcement marks the next step in Papergraphics planned growth, positioning the company as a complete solutions provider.  The news also complements the recent appointment of the Paperlinx UK's digital solutions team, who have extensive experience working with the HP team as well as knowledge of the latex printers now available through Papergraphics.

Nathan Atkins, Managing Director of Papergraphics, said: “We’re delighted to announce our partnership with HP.  The Latex technology perfectly complements many of our unique medias such as our wall covering range, whilst also sharing many of the key features found in the rest of our range such as versatility, green credentials, and price point.  We see this as an exciting addition to our portfolio which will allow us to work with HP and our customers to push this versatility to its limits and open up new applications and revenue streams for our customer base.

"We see Latex as an important strategic addition to our evolving range of print & finishing equipment and we are confident that in the near future we will conclude our range which will then provide our team with the ability to put together the right solutions for each of our many varied & unique customers' needs."

Speaking about the appointment, Jane Rixon, Channel Business Manager, HP, said: “We’re very much looking forward to getting this partnership underway with Papergraphics. Having just extended our range, we want to ensure that we’re tapping into the core market effectively, and with partners who share our enthusiasm for applications.  With the experience of working with the Paperlinx team previously and Papergraphics’ strong reputation in the UK, we’re confident that this is the right move to expand our presence in the UK.”

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