Spandex, the one-stop supplier of innovative solutions to the sign, graphics and display industries, has made the first UK delivery of the new 3M 780mC reflective wrap film to vehicle wrap company, Wrap Cube.
Wrap Cube, 3M’s sole approved wrapping company in London since 2008, offers premium wraps for luxury vehicles and high end fleets.
On the strength of Spandex and Wrap Cube’s ten-year relationship, Spandex previewed the 780mC wrap film with the team ahead of the product’s official UK launch. Mark Whiffen, Installation Manager at Wrap Cube comments: “After initially testing the 780mC wrap film at SEMA in Las Vegas in 2016, we’ve been anticipating its availability in the UK. It is the first reflective film of its kind, so we were eager to work with it. Previously reflective films have only been suitable for flat surfaces. In contrast, the new 3M 780mC allows us to wrap and apply a reflective film to the vehicle, transforming the complete appearance of the vehicle at night.”
He adds: “The reflective wrap film is perfect for fleet vehicles as it is a plain white film, allowing companies to customise the appearance. We can print any colour, design or image onto the film. During the day it looks like a normal premium vehicle wrap, but at night it lights up because of its reflective properties.”
Within a week of testing 3M 780mC, Wrap Cube invited two of its commercial transport customers, NJB Recycling and PRS Distribution, to see the film in action and received confirmed orders the same day. Mark continues: “For these customers, reflective wrap on the lorry cab is a sound investment as it allows them to be seen clearly day and night, when previously only aspects of the cabs would have been seen at night.”
Wrap Cube has already wrapped four contracted lorries for NJB Recycling and is in the process of wrapping two for PRS Distribution, with a waiting list of additional customers keen to use the reflective film.
3M 780mC is a white wrappable retro-reflective vinyl designed for vehicles, trucks and trailers. The vinyl is manufactured with microComply™ adhesive that ensures efficient bubble-free installation and easier removal and has an expected performance graphic life cycle of nine years.
Mark Whiffen continues: “From what we’ve seen so far and from the early demand we have from current commercial fleet customers to move to the reflective wrap, it looks as though this new vinyl will be a very popular addition to the portfolio.”
Leon Watson, Spandex UK General Manager adds: “As a supplier, we aim to add value to our customers by understanding their business and highlighting innovations that we believe can help them gain competitor advantage in the marketplace. There is continuous innovation in the wrap sector and we are delighted to see customers using this to develop their businesses.”
Visitors to Spandex's Open House on 6th and 7th December 2017, at its premises in Bristol, will be able to see the 3M 780mC reflective wrap film applied during the vehicle wrap demonstrations.