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FUJIFILM Europe today announces that it will implement a price increase in Europe, Middle East, and Africa for its Sericol and Uvivid ink ranges and associated screen emulsions and chemicals with effect from 1st September 2011. The increase will vary by product and by country but will lie within the ranges detailed below:

Solvent screen inks: prices will be increased by 5 to 15%
UV screen and flexo inks: prices will be increased by 3 to 8%
Emulsions and chemicals: prices will be increased by 8 to 15%

Although Fujifilm has been proactively undertaking an intensive programme of structural reforms to reduce fixed costs and improve efficiencies, the cost of many raw materials has risen dramatically recently, significantly affecting the manufacturing cost of ink and pressroom chemicals in particular. With 65-70% of the cost of ink made up of raw materials from third parties, this unprecedented volatility (which hasn’t been seen for over 30 years), together with an increase in energy costs, has left Fujifilm with no alternative but to raise its prices. A separate price increase for pressroom chemicals for the offset printing process is already underway.

In spite of these difficult business conditions, Fujifilm remains committed to helping its customers compete by providing a range of leading-edge technologies and solutions, and is dedicated to working with the whole supply chain to minimise the effects as much as possible.