Share this story...

Ritrama's specialised Floor Talker material applied in a Milan Subway

Floor space offers many interesting opportunities for advertising and marketing campaigns or to raise brand awareness.

It is an important medium for interior decoration as it is immediately eye catching. Among the wide range of Ritrama products, a leading manufacturer of self-adhesive materials, it is worth mentioning RI-JET 140 Floor Talker. Floor Talker's materials consist of a vinyl film coated with a specialist adhesive, which will firmly adhere to the floor surface whilst offering clean removability when required. This makes RI-JET 140 Floor Talker the ideal choice for indoor applications in shops, supermarkets, petrol and railway stations, shopping and exhibition centres, airports, and all places, which see a frequent turnover of promotional campaigns.

RI-JET 140 Floor Talker is a 100µ gloss white monomeric soft vinyl film specifically developed by Ritrama’s R&D department to be applied to indoor waxed PVC, ceramic and tile flooring. This adhesive is suitable for ink-jet printing with UV, solvent, eco-solvent and Latex inks and with solvent based screen printing. The adhesive contains grey pigmentation, which increases the film’s opacity and ensures full coverage of underlying floor images. This is a particular advantage when the existing floor needs to be renewed or replaced.

The Ritrama Floor Talker base vinyl film is complemented by an embossed over laminating film with anti-slip properties making the graphic a safe and durable option in the promotional campaign. Ritrama recommends to use the base vinyl film in combination with their overlaminating embossed films with anti-slip properties: RI-121/100 Floor Talker and RI-121/200 Floor Talker (according to "Assessment of Slip Resistance Floor" Issue 3, 2005 of the UK Slip Resistance Group). The solvent-based permanent acrylic adhesive guarantees a good resistance to water and cleaning agents as well as a high adhesion on a wide variety of substrates such as glass, ABS, PS, PVC (non-apolar surfaces).

The Floor Talker adhesives are the ideal solution for indoor decoration of floors and floor graphics promotional campaigns because they allow for efficient application to the floor and clean subsequent removal of the substrate.